The Shift from One-Way Flow: Contrasting the historical pattern of Western (US/European) cultural dominance in global media with the current environment of decentralized content creation.

The Rise of Non-Western Cultural Phenomena: Highlighting key examples like the global success of Korean content (Hallyu), Bollywood films, and Japanese anime, and how digital platforms accelerate their spread.

Mechanism of Two-Way Exchange: Analyzing the specific platforms (TikTok, YouTube, Netflix, etc.) that bypass traditional gatekeepers and allow creators from smaller or non-Western countries to directly reach global audiences.

The Challenge of Appreciation vs. Appropriation: Discussing the ethical debates that arise when cultural trends spread rapidly online, and the difficulty of ensuring respectful engagement with foreign traditions.

The Impact on Local Culture: Exploring the dual effect of digital media: both preserving and promoting niche local cultures while simultaneously subjecting them to globalizing pressures and standardization.