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A Masterclass in Opening Scenes: Breaking Down the Macintosh Launch in Steve Jobs

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Introduction

An effective opening scene establishes tone, character hierarchies, and narrative momentum through compressed conflict, often without exposition. The Macintosh launch sequence in Steve Jobs (2015), directed by Danny Boyle and written by Aaron Sorkin, exemplifies this via a cascade of interconnected choices under extreme time pressure. Set backstage in 1984, the scene revolves around technical failures and ego clashes, demonstrating how multiple decision-makers, rapid debate shifts, and symbolic objects create a high-stakes microcosm of the protagonist's worldview.

Scene Breakdown

Initial Setup and Core Problem

The sequence begins with a system error: the voice demo fails to say "hello." Steve Jobs demands an immediate fix minutes before launch.

  1. Steve's Want: A flawless demonstration, including the voice feature.
  2. Andy's Want (engineer): Realistic assessment—impossible in 40 minutes.

Primary Choice: Fix the voice demo or cut it.

Dialogue as Layered Debate

Sorkin structures dialogue as overlapping arguments:

  1. Steve insists: "It absolutely is going to say hello."
  2. Andy counters technically; Joanna (marketing head) prioritizes launch success: "It's 20 seconds out of the 2-hour launch—why not just cut it?"
  3. Reference to the Super Bowl ad escalates stakes, tying the demo to public perception.

Power and Hierarchy Dynamics

  1. Top Hierarchy: Steve, as CEO, overrides but must persuade subordinates.
  2. Shifting Decision-Makers:
  3. Andy holds technical choice initially.
  4. Fire marshal (off-screen) controls exit signs: blackout or evacuation risk.
  5. Steve reasserts control: "I'll pay whatever the fine is... Get rid of the exit signs and don't let me know how you did it."

Subordinate choices (e.g., "open the house in five") serve as pressure valves, building urgency.

Scene Objects

  1. Voice Demo / Macintosh: Symbolizes innovation vs. hubris—must "say hello" to humanize technology.
  2. Exit Signs: Represent safety protocols vs. aesthetic perfection; Steve's dismissal ("if a fire causes a stampede... well worth it") reveals ruthless vision.

Cascading Resolutions

  1. Voice demo remains unfixed but retained (implied risk).
  2. Exit signs extinguished through subterfuge.
  3. Steve exits, dictating outcomes: hierarchy affirmed via unilateral fiat.

Application to Screenwriting

Structural Formula Employed

  1. Who wants what? Steve: perfection; others: pragmatism.
  2. Opposition? Time, technical limits, regulations.
  3. A or B? Multiple binaries (fix/cut, blackout/comply).
  4. Object? Computer and signs as choice embodiments.
  5. Pressure? Countdown clock, live audience.
  6. Outcome? Steve's will prevails, foreshadowing biopic arcs.

Techniques for Openings

  1. Introduce protagonist through conflict, not backstory.
  2. Use mini-choices to onboard supporting cast.
  3. Compress world-building into functional debates.

Conclusion

The Steve Jobs opening distills biographical complexity into a taut, dialogue-driven pressure cooker. By chaining choices within a rigid hierarchy and anchoring them to symbolic objects, Sorkin crafts an inaugural scene that feels epic despite spatial confinement, setting a benchmark for efficient narrative propulsion.




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